Switch TV rules - Broad

Sunraysia Daily | Christopher Testa | 26 August 2015

MEMBER for Mallee Andrew Broad has called for Mildura to receive stronger protection under local content standards for broadcasting.

Mr Broad rose in Parliament this week to speak about the Save our Voices campaign being promoted by regional networks Prime, WIN, Imparja and Southern Cross Austereo to lobby for the 75 per cent reach rule to be removed.

The networks claim local content such as regional news ­bulletins is under threat because outdated media laws were restricting their competitiveness.

The WIN Network axed its Mildura bulletin in May without warning the community or local politicians.

Mr Broad said he had written to Communications Minister Malcolm Turnbull to offer his support for changes to broadcasting legislation, including the removal of the 75 per cent reach rule.

But Mr Broad said his support for the changes were dependent on the Mildura region being afforded extra protection from minimum ­standards for local content under the Australian Communications and Media ­Authority (ACMA).

View the article on the Sunraysia Daily.